ServiceNow expands global partner program

ServiceNow (NOW) announced at ServiceNow Partner Kickoff a major expansion to its global partner program, including it has nearly quadrupled its investment in new incentives and specializations to help partners capitalize on the rapid growth of ServiceNow AI solutions and deliver value to customers. Infosys and Cognizant have also been elevated to Global Elite partners, the highest level of partnership within the ServiceNow Partner Program. This year, ServiceNow is offering substantial opportunities for partners to boost revenue and profitability through eligible discounts, rebates, and valuable credits that can be applied to training, professional services, and other practice building resources. It is expanding its program offerings to introduce more opportunities for partners to elevate and differentiate AI offerings in the market. This includes: Additional Product Line Achievements (PLA) for Now Assist to bolster credibility and support market positioning as a validated and trusted advisor with expertise in ServiceNow AI solutions; Expanded Specializations for partners to showcase their sales, product, and customer success across GenAI and industries including Customer Experience GenAI, Employee Experience GenAI, ServiceOps GenAI, Cybersecurity, and Tech Risk; New GenAI Customer Value Partner of the Year award will honor partners who have successfully leveraged GenAI to drive customer value. ServiceNow is committed to supporting partners with additional tools and resources as they build thriving ServiceNow practices and help customers accelerate their business transformation.