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Samuel Adams, DraftKings partner for fan prediction pool
The Fly

Samuel Adams, DraftKings partner for fan prediction pool

Spring is so close, we can almost taste it. But, every year all eyes are on Gobbler’s Knob, Pa., and if the fuzzy meteorologist Punxsutawney Phil, will see his shadow revealing whether we’re in for more winter hibernation or an early spring awakening. Taking the weather forecast tradition into their own hands as the Official Beer of Groundhog Day, Samuel Adams (SAM) is teaming up with DraftKings Inc. (DKNG) to give drinkers a first-of-its-kind fan prediction pool: “Groundhog Day Prediction Pool Presented by Samuel Adams Cold Snap.” Looking to pre-game Phil’s big moment? This calls for a Cold Snap. Ahead of Groundhog Day, drinkers can participate in the free-to-play pool at Draftkings.com/samueladams and answer a series of Groundhog Day and sports-related questions, ultimately predicting whether or not Punxsutawney Phil will see his shadow. Customers who rack up the most points will win a share of the total cash prize of $10,000.

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