Salesforce increasing list prices average of 9% in August

In a post on its corporate site, Salesforce stated: “In August, Salesforce will be increasing list prices an average of 9% across Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau. Salesforce’s last list price increase was seven years ago, and since then the company has delivered 22 new releases, thousands of new features-including recent generative AI innovations-and invested more than $20 billion in research and development… With Salesforce, customers can reduce complexity and see fast time to value by working with a single company to deploy innovative technology across sales, service, marketing and commerce, and more… New list pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023. The new list prices will be Professional Edition $80 USD (up $5), Enterprise Edition $165 USD (up $15) and Unlimited Edition $330 USD (up $30). These editions will be priced comparably in other currencies. Similar list price increases will go into effect for Industries, Marketing Cloud Engagement and Account Engagement, CRM Analytics and Tableau.”