Salesforce, Genesys launch AI-powered customer experience, management solution

Genesys announced a strategic collaboration with Salesforce to help businesses bring together their data, agents, bots and communication channels for smarter end-to-end customer and employee experiences. The companies are introducing a unified AI-powered customer experience and relationship management solution that integrates Genesys Cloud CX and Salesforce Service Cloud called CX Cloud from Genesys and Salesforce. This jointly released solution makes agent and supervisor jobs more seamless, bringing enterprise contact center and workforce engagement management capabilities from Genesys Cloud CX to Salesforce Service Cloud. “This new solution from Genesys and Salesforce brings together the strengths of both platforms, presenting ADP with significant potential to improve our client and service representative experience, achieve deeper levels of personalization, and drive operational ease of use,” said Jim Mueller, vice president, global product and technology at ADP. “Real-time sharing of data, customer insights and relevant actions across cloud platforms could allow ADP to utilize more comprehensive, accurate and effective AI modeling to continuously streamline our customers’ experiences. This type of seamless synchronization across platforms offers the possibility to drive more business value than each platform could individually and results in an undeniably powerful technology stack.”