Sabre marketplace selected by Saudia for its NDC content

Sabre (SABR) and Saudia, the flag carrier of Saudi Arabia, announced the launch of Saudia’s New Distribution Capability, or NDC, content on the Sabre marketplace. This marks an advancement in Saudia’s distribution strategy, enabling the national flag carrier of the Kingdom of Saudi Arabia to provide content and offers to travel buyers globally. Saudia’s NDC content is now accessible through Sabre’s global travel marketplace. This partnership builds on a series of recent NDC agreements Sabre has secured with leading airlines worldwide, including Qatar Airways, Air Serbia, WestJet, Hawaiian Airlines, Air Canada, and Etihad Airways, among others.