MNTN, the connected TV advertising platform operator whose Chief Creative Officer is Hollywood star Ryan Reynolds, has selected Morgan Stanley (MS) to work on an initial public offering and is considering going public as soon as in early 2025, people familiar with the matter told Bloomberg’s Bailey Lipschultz and Gillian Tan. MNTN, which acquired Reynolds’ creative agency Maximum Effort in 2021, raised $119M in a Series D financing round in 2021 co-led by funds and accounts managed by BlackRock (BLK) and Fidelity Management, which together invested about $110M, the report noted.
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