Roku price target raised to $125 from $100 at Wedbush

Wedbush raised the firm’s price target on Roku (ROKU) to $125 from $100 and keeps an Outperform rating on the shares. The firm notes Roku handily beat 2024 EBITDA expectations, set solid 2025 EBITDA guidance, and guided to positive operating income in 2026. These results and targets underscore Roku’s laser focus on expanding profitably, Wedbush argues. The firm expects Roku to benefit from rising ad demand, driven by its new DSP partnerships, new high-quality inventory, improved targeting, sports-adjacent ads, and various price points to meet advertisers’ needs.