Roblox (RBLX) is ramping up its push to attract ad dollars and has tapped ad-technology firm PubMatic (PUBM) to help it try to boost sales of video ads on its platform, according to The Wall Street Journal’s Suzanne Vranica and Sarah Needleman. PubMatic soon will enable brands to purchase video-ad inventory through a traditional online-bidding process, to be seen by users who are 13 years or older, and realm creators that opt to show the ads will get a cut of the ad revenue that Roblox makes, the report noted, citing an interview with Stephanie Latham, vice president of global partnerships at Roblox.
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