Oppenheimer notes that Roblox (RBLX) updated the pricing for Robux purchased from PC and web on November 25, offering players up to 25% more Robux comparing to channels like mobile and console. Based on the firm’s preliminary analysis, Oppenheimer believes the new pricing structure will drive upside to Roblox holiday bookings and provide an incremental boost to gross margin as the change effectively capitalizes on platform commission differences and shares savings between players and the company. The firm, which expects the new pricing to benefit gross margin in Q4 and drive potential upside to bookings, has a Perform rating on Roblox shares.
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