Restaurant Brands’ Firehouse Subs announces entry to Brazil

The Firehouse Subs brand announces its entry to Brazil. The brand plans to open more than 500 restaurants in 10 years across the country. The first restaurant is expected to launch in 2025 and will mark Firehouse Subs debut in South America, the company stated. “The expansion into Brazil is part of a joint venture supported by parent company Restaurant Brands (QSR) International, one of the world’s largest QSR companies, in partnership with Iuri Miranda, former CEO and board member of Zamp S.A., master franchisee of Burger King and Popeyes in Brazil. Leveraging RBI’s global infrastructure and expertise in digital strategy and international development, combined with a great knowledge of the Brazilian market, Firehouse Subs aims to capture Brazil’s growing sandwich market. In the long term, RBI expects to partner with local investors to fuel continued growth,” the company said.