Reddit partners with InMarket for advertising impact masurement

Reddit (RDDT) announced a preferred partnership with InMarket, a provider of real-time marketing and measurement. Utilizing InMarket’s Lift Conversion Index, or LCI, Reddit advertisers in the U.S. can optimize their campaigns inflight and measure the real-world impact of their advertising efforts, like Visit and Sales lift, to maximize campaign effectiveness. InMarket’s LCI provides comprehensive, data-driven reports analyzing the holistic impact of Reddit campaigns.