Piper Sandler analyst Thomas Champion recently noticed a new feature in Reddit (RDDT) Ads Manager, namely a beta option to import a campaign from the Meta (META) Ads Manager. The firm, which thinks this looks like “an interesting strategy that can help onboard advertisers to Reddit from the 10MM+ that currently spend on Meta today,” believes this could be a topic of discussion on Reddit’s earnings call coming up on February 12. Ahead of the call, Piper maintains an Overweight rating and $197 price target on Reddit shares.
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