RealReal opens installation of fake handbags on Canal Street

The RealReal unveils an installation of fake handbags at 301 Canal Street. In a moment where authenticity has never been so important, we’re drawing attention to the pervasive counterfeit crisis and provocatively prompting passer-bys to ask themselves what’s real, with the goal of starting a conversation about why it matters on a street synonymous with counterfeit culture. At first glance, the installation, created in collaboration with Mythology, may appear to be a new The RealReal store opening, but, at closer look, will reveal a ‘store’ whose stock consists entirely of non-shoppable luxury dupes confiscated during our authentication process; these 35 bags are impossible to decipher as fakes with the naked eye. They won’t be for sale because this store will never open or sell anything. In fact, in an office above the store, reminiscent of the back rooms of Canal Street where the ‘best’ fakes are sold, we’ll hold activations that honor the what’s real, including an open invitation to turn in counterfeits one day each month for a chance to win the real thing from The RealReal and conversations with thought leaders from our community.