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PubMatic, TCL join forces to drive demand, efficiency in sports live streaming
The Fly

PubMatic, TCL join forces to drive demand, efficiency in sports live streaming

TCL and PubMatic (PUBM) announced a new partnership designed to enhance programmatic advertising for live sports. This new partnership will connect TCL’s premium programmatic streaming inventory, including NFL Channel and CBS Sports, with PubMatic’s integrated platform to drive demand and efficiency. TCL will tap into PubMatic’s advanced technology platform to maximize the value of its premium inventory and robust audiences.

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