PubMatic signed as adtech partner by X, Business Insider says

As Elon Musk’s X looks to outside companies to help boost ad revenue it has signed up adtech company PubMatic (PUBM) as an authorized seller of its ads, reported Business Insider. A spokesperson for PubMatic declined to comment, but pointed BI to comments about the partnership with X made by the adtech company’s chief executive, Rajeev Goel, on its earnings call last week, according to Insider’s Lara O’Reilly.