Publicis confirms acquisition of Mars United Commerce

Publicis Groupe has announced the acquisition of Mars United Commerce. The company said, “Winning in commerce, by changing shopper behavior to drive business results, is increasingly a core element of marketeers’ winning strategies. But activating in commerce has become increasingly complex, as brands must navigate a fragmented array of channels, media, technologies and data. The combination of Mars and Publicis Groupe solves for this complexity by creating the world’s leading connected commerce solution, allowing clients to plan and activate through the full marketing funnel and increase sales at the point of purchase.” Rob Rivenburgh, Global CEO of Mars United, said that, “Joining Publicis Groupe will help Mars realize our vision of being the preeminent global commerce company faster and more completely. We’re excited to have the support of Publicis to bring new opportunities to our existing clients and also to share our connected commerce solution with new clients around the globe. We look forward to writing the next chapter of commerce together.”