Publicis announces global expansion of LePub

Publicis (PUBGY) Groupe announced the global expansion of boutique network, LePub. With presence in Milan, Rome, Amsterdam, Sao Paulo, Mexico City, Singapore, and Johannesburg, this ambitious expansion plan kicks off with an inaugural US hub in New York, followed by offices in Bogota, London and Dubai, all slated for 2025. Launched in November 2020, and led by globally-recognized creative leader Bruno Bertelli, LePub’s magic lies in connecting product, commerce, technology and experience to create brand innovation that resonates in culture, at scale. Fueled by offerings like LeGarage, the tech-based invention division, LePub has only continued to exceed the standards for creative excellence with work for clients including Heineken, Barilla, Philips, Tecate, Tiger, Diesel, Bottega Veneta, and Toblerone. And, this work continues to receive the highest honors in the industry’s most prestigious global shows, including Cannes Lions, D&AD and Clio awards, among others. With founding clients Heineken and Barilla, LePub’s US operation will officially open on January 1, 2025. The office will be led by a newly-appointed management team, beginning with Lea Mastroberti as President, Katy Alonzo as Chief Strategy Officer, and Cecilia Diaz as Head of Strategy, with additional creative leadership appointments to be announced in the coming weeks. The team will report to Bertelli, as well as Susie Nam, Chief Executive Officer, Publicis Creative US.