Polaris price target lowered to $35 from $53 at Roth Capital

Roth Capital analyst Scott Stember lowered the firm’s price target on Polaris (PII) to $35 from $53 and keeps a Neutral rating on the shares. With consumer confidence plummeting in the wake of escalating tariffs by the Trump administration, the firm looks for retail demand to further decelerate, which all but erases prior hopes that 2025 might represent respective industry troughs; ongoing inventory aging issues should further dissuade dealers from taking on product. Adding in elevated costs related to significantly higher levies being enacted by the Trump administration on China, and Roth is lowering its 2025 and 2026 EPS forecasts for Polaris, well below consensus levels and unsure if the company will suspend 2025 EPS guidance given unprecedented uncertainties.