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Playtika price target lowered to $6 from $9 at Roth MKM

Playtika price target lowered to $6 from $9 at Roth MKM

Roth MKM lowered the firm’s price target on Playtika (PLTK) to $6 from $9 and keeps a Neutral rating on the shares. The company’s Q4 results were mixed while its 2025 guidance proved disappointing, but while another reset year is underway, M&A, new game development, and more measured marketing is expected to breathe new life into the business, fueling an expected return to growth in 2026, the analyst tells investors in a research note.

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