Planet Fitness price target raised to $73 from $70 at Roth MKM

Roth MKM raised the firm’s price target on Planet Fitness to $73 from $70 and keeps a Buy rating on the shares. The company reported another mixed quarter and guidance as it remains “in transition”, though the management raised its domestic unit total addressable market view to 5K from 4K, the analyst tells investors in a research note. Planet Fitness “remains a juggernaut”, and there is “ample opportunity” for growth ahead, the firm added.