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Planet Fitness price target raised to $115 from $110 at Roth MKM

Planet Fitness price target raised to $115 from $110 at Roth MKM

Roth MKM raised the firm’s price target on Planet Fitness (PLNT) to $115 from $110 and keeps a Buy rating on the shares after its Q4 earnings beat. The company’s FY25 guidance was generally healthy, especially with respect to Planet’s franchise system, which continues to grow nicely through pricing changes, box changes, etc., the analyst tells investors in a research note. Consolidated same-store-sales comps for 2024 were 5%, with franchise stores outpacing corporate comps, the firm adds.

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