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Planet Fitness price target lowered to $115 from $130 at BofA

Planet Fitness price target lowered to $115 from $130 at BofA

BofA analyst Alexander Perry lowered the firm’s price target on Planet Fitness (PLNT) to $115 from $130 and keeps a Buy rating on the shares. The firm believes improved club level economics from the move to $15 per month classic card pricing and increased black card penetration should lead to accelerated unit growth in 2026 with a path back to 200-plus in a “few” years, but lowers its price target to reflect lower sector multiples.

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