RBC Capital analyst Logan Rech raised the firm’s price target on Planet Fitness (PLNT) to $120 from $110 and keeps an Outperform rating on the shares as part of a broader research note previewing 2025 in Restaurant and Leisure sector. The firm also names the stock its “favorite idea” for next year, stating that the company’s price increases are below inflation and performing better than expected. RBC adds that the club format and layout changes for Planet Fitness are improving member experience and franchisee profitability, while its brand marketing and messaging adjustments are targeting a broader audience.
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