Planet Fitness has appointed Colleen Keating as the company’s CEO, effective June 10. At that time, Craig Benson will resign as Interim CEO but will continue to serve as a member of the Board. Keating has served as CEO of FirstKey Homes since 2020. Prior to joining FirstKey, Keating served in a variety of roles of increasing responsibility at InterContinental Hotels Group, including Chief Operating Officer, Americas, and Starwood Hotels & Resorts Worldwide.
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