Planet Fitness announces key year-end metrics

Planet Fitness (PLNT) provided an overview of key year-end operational metrics. As of December 31, 2024, Planet Fitness grew its membership to approximately 19.7M members and full year system-wide same club sales increased by 5%. Additionally, in 2024, the company placed equipment in 124 new franchised locations and opened 150 new Planet Fitness clubs, including 21 corporate-owned locations, bringing system-wide total clubs to 2,722. Colleen Keating, CEO, said, “We delivered solid results in 2024 and met the growth objectives we outlined at the start of the year. Key achievements included refinancing a portion of our debt, initiating an accelerated share repurchase program, introducing an enhanced economic model for opening and operating a Planet Fitness club, raising the new member Classic Card price for the first time in more than 25 years, and evolving our brand strategy which was deployed as part of our year-end marketing campaign.”