Perion Network launches ‘Perion One’ platform strategy

Perion Network (PERI) announced the launch of its “Perion One” strategy. This strategy will unify the company’s brands and technologies into one advanced platform named “Perion One”. The Perion One transformation will aim to harness AI to help solve modern marketing challenges for which a unified solution has never been possible until now, while optimizing the company’s cost structure and setting it up for successful scale in the years to come. The transformation at Perion extends beyond a new brand and a unified platform, enhancing leadership capabilities with the addition of new team members: Stephen Yap, a Google veteran, is the new Chief Revenue Officer and will lead the company’s global sales force for advertisers; Kenny Lau, Undertone’s CPO, has been promoted to Perion’s new Chief Product Officer; Mina Naguib, Hivestack’s CTO, has been promoted to Perion’s new Chief Technology Officer and will oversee all technologies; Adi Shpak has been promoted to lead Perion’s AI Labs and will lead future development on advanced deep learning and AI algorithms under Mina’s tech organization. The Perion One Platform harnesses the technologies of Hivestack, expanding upon the capabilities of AdTech technology. Perion will continue to unify all its existing and new solutions under this platform and advance the Perion One offering.