Peloton adjusts Recommended Retail Prices for some products, offerings

Peloton stated in a notice on its corporate website: “At Peloton, we continue to define and remain a leader in the global Connected Fitness category with our award-winning hardware portfolio. We are committed to a thoughtful pricing strategy that best supports the needs of our business, and reflects the value of our premium hardware. Today we are announcing a series of adjustments to the Recommended Retail Price (RRP) of select Peloton products and offerings in certain markets… Peloton also offers the option to purchase Certified Refurbished Bikes in select markets, and financing options across our product portfolio. Following the recently announced shift in Germany from a direct-to-consumer to a third party sales and distribution model, the current price of Peloton products in Germany and Austria can be found on Amazon and Fitshop’s local websites… Looking ahead, we will continue to evolve the Peloton experience to ensure we’re providing the best value for our Members. Our goal is for Peloton to be the most trusted fitness companion – whether at home, outside, or at the gym. We want to be with our millions of Members through every step of their fitness and wellness journey.”