PayPal (PYPL) announced new leadership appointments that it says “will drive the creation of a new advertising platform and strengthen the company’s consumer value proposition.” Mark Grether will join on May 28 as SVP, General Manager, PayPal Ads, and John Anderson has joined as SVP, General Manager, Consumer Group. Grether and Anderson will report to Diego Scotti, EVP, General Manager, Consumer Group and Global Marketing & Communications. Grether joins PayPal from Uber (UBER), where he was the Vice President, General Manager of Uber Advertising. Anderson joins PayPal from Plaid, where he was Head of Product and Payments. “Commerce and advertising are deeply connected, and we believe that the advertising platform we are building at PayPal will become a must-use marketing channel for merchants big and small. I’m thrilled to have Mark join our team and lead this important work,” said Scotti.
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