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Palantir pitching ad agencies on utilizing AI technology, Marketing Brew reports

Palantir as met with advertising agencies on utilizing its year-old AI platform AIP as part of its continued efforts to grow its commercial business, Marketing Brew’s Ryan Barwick reports. Palantir is presenting “wide-ranging use cases and applications” of AIP for tasks including “pricing and inventory planning,” “programmatic sales,” and “campaign optimization,” according to a pitch deck shared with the publication.

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