Stifel lowered the firm’s price target on OptimizeRx (OPRX) to $8 from $13 and keeps a Buy rating on the shares after the company blamed its Q3 revenue shortfall on its DTC segment, Medicx. The stock was down 15% in after-market trading, consistent with estimate revisions, notes the firm, which expects the stock to be range-bound pending stabilization of the DTC segment and better visibility on 2025 growth.
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