Oppenheimer maintained an Outperform rating and $725 price target on Netflix following the company’s first live Upfront event for advertisers/agencies, which highlighted a “very robust” content slate and access to 40M ad-supported viewers. The firm sees Netflix as a “must-have” for advertisers in the coming years, citing the rapidly expanding and engaged user base, a content slate with five major shows returning as well as the addition of NFL games, and Netflix’s advanced advertising targeting/measurement capabilities.
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- Netflix pacing towards 17M ad tier users per year, says Citi
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