Argus analyst Kristina Ruggeri raised the firm’s price target on Omnicom to $103 from $97 and keeps a Buy rating on the shares. The company’s recent acquisition of Flywheel Digital will provide a competitive advantage for the company and near real-time performance measurement of campaigns for its clients, the analyst tells investors in a research note. Omnicom is also positioning itself as a leader in AI tools, which will enable its agency teams to do their jobs more efficiently and focus on high-impact work for clients, while is distribution yield of about 3% is “attractive”, the firm added.
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