Omnicom Media Group to partner with Google on search, Digiday reports

Omnicom (OMC) and its media arm, Omnicom Media Group, will take advantage of the attention around the Consumer Electronics Show this week in Las Vegas to unveil a series of partnerships with major platforms, Digiday’s Michael Burgi writes. This year’s focus for OMG going into CES revolves around search. The first of four partnerships, Digiday has learned, is with Google (GOOGL), the author says. OMG and Google have struck a two-pronged partnership that starts with a planning tool and ends with AI-driven agentic support for investment and creative decisions for search-driven efforts, the publication adds.