Omnicom (OMC) is in advanced talks to acquire Interpublic Group (IPG) in a deal that would create the world’s largest advertising company, people familiar with the matter told The Wall Street Journal’s Suzanne Vranica and Lauren Thomas. The exact terms of the deal being discussed couldn’t be learned, but some of the sources said an all-stock deal is likely to value Interpublic at between $13B and $14B, excluding debt, and that a transaction could be announced as early as this week. A combined entity would have net revenue of more than $20B, based on 2023 figures, and would replace WPP (WPP) as the biggest player in the industry, the report added.
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