Omnicom announces strategic collaboration with Google Cloud

Omnicom (OMC) announced a strategic collaboration with Google Cloud (GOOGL) that it said offers the group “unique access” to the Vertex AI platform. “This includes foundation models such as PaLM 2 and Imagen which can be applied to various use cases in the fields of creativity, summarization of knowledge, discoverability, and automation. The models will be integrated into Omnicom’s open operating system, Omni, enabling agency and client teams to accelerate the content development process for marketing campaigns. Among the several foundation models offered within the partnership is Google Cloud’s text-to-image model, Imagen. Launched in May, Imagen allows organizations to generate and customize studio-grade images at scale from input text with low latency and enterprise-grade data governance. Once deployed within Omni, Google Cloud Imagen will enable more than 17,000 trained and certified users to leverage Omni audience intelligence and campaign workflow to create customized images in minutes, define, activate, and measure the impact,” Omnicom stated in a press release.