Olaplex launching lash bond building serum, WWD reports

Olaplex (OLPX) is launching its first product outside of traditional hair care treatments, stylers and cleansing products with Lash Bonding Building System, WWD’s James Manso reported on Monday. The serum will cost $68 and will be available on Friday on its own website, as well as at Sephora and Ulta (ULTA). "Our original patented technology was patented for hair, skin and nails," said Charlotte Watson, the brand’s chief marketing officer. "We have a very edited and curated portfolio, we wouldn’t launch something without careful consideration. Exploring other avenues in hair, like lashes, was the first foray for us in thinking about new category alignments." Reference Link