Oddity initiated with a Neutral at Goldman Sachs

Goldman Sachs analyst Bonnie Herzog initiated coverage of Oddity (ODD) with a Neutral rating and $48 price target The firm believes Oddity is well positioned for “strong double-digit growth,” saying the company continues to leverage its technology platform and “robust” consumer database to drive growth in its existing brands, while also expanding into new product categories and adjacencies. However, Goldman views 2025 as an investment year for Oddity as it plans to incur significant investments in new brands and doesn’t expect any material revenue contribution from these initiatives.