Nuvve Holding debuts franchise business model in Japan

Nuvve Holding (NVVE) announced the launch of its new company in Japan, NUVVE Japan. This milestone marks the debut of Nuvve’s franchise business model, a strategic initiative to foster localized investment and accelerate international expansion. Nuvve enables local entities and investors to participate in the company’s growth by partially owning the regional business. This model ensures local investors can focus on market-specific opportunities while also offering the flexibility to participate in the future ownership of Nuvve Holding Corp.’s common stock. Additionally, investors can execute non-diluted actions upon exit, ensuring they can maximize returns without impacting existing shareholders…Nuvve appointed Masa Higashida to head the new business in Tokyo, Japan. With over 35 years of experience, Higashida is a serial entrepreneur, leading several fintech businesses throughout the Asia-Pacific region. The company’s expansion into Japan comes at a critical time, as the nation continues to invest in sustainable energy solutions and EV infrastructure. Nuvve’s innovative V2G technology enables electric vehicles to interact with the power grid, optimizing energy usage, reducing costs, and enhancing grid stability.