NIP Group (NIPG) announced a strategic partnership with Optics Valley Traffic Company to co-develop a cutting-edge digital entertainment industry base beneath the East Plaza at Wuhan East Railway Station. The agreement, signed on January 15, 2025, marks a significant step toward creating a dynamic regional hub for digital innovation and immersive entertainment experiences in Wuhan. Under the agreement, NIPG and OVTC will implement a “4+N” business model, focusing on four foundational pillars: comprehensive live streaming facilities, diverse influencer-themed districts, esports training centers and IP-based tournaments. The model also incorporates a range of ancillary services that enhance and support these core elements. This partnership aims to forge a dynamic digital entertainment ecosystem, further cementing Wuhan’s position as a nexus for esports and cultural innovation.
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