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The Fly

NIP Group establishes game publishing division

NIP Group establishes game publishing division

NIP Group announced that it has established a dedicated game publishing division. This strategic move marks a significant expansion of NIP Group’s digital entertainment ecosystem and leverages the Company’s esports expertise to tap into the booming youth-driven gaming market. NIP Group’s game publishing strategy will be multifaceted, focusing on esports-oriented titles, as well as exploring opportunities in various game categories. This approach includes developing mini-games for social media platforms, mobile games, and PC games, enabling the Company to cater to a wide range of player preferences and capitalize on emerging market trends. By diversifying its game offerings, NIP Group aims to strengthen its position in the competitive gaming landscape. The new game publishing division will be led by Hang “Allen” Sui, Chief Operating Officer of NIP Group

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