Stifel lowered the firm’s price target on Nike (NKE) to $75 from $79 and keeps a Hold rating on the shares. New CEO Elliott Hill, who rejoined the company in October, shared his vision for Nike to return to a sport-obsessed, athlete-driven, and premium brand and organization, but Q2 upside was “overshadowed” by significant pressure seen on second half of the fiscal year revenue, the analyst tells investors. Significant marketplace clean-up measures will continue into FY26 and the turnaround will carry “across many quarters,” says the analyst, who maintains a Hold rating until visibility to stabilization improves.
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