Nike names Hoke CIO, Lotti CDO, Graham CMO, Dogan CTO

Nike announced new leadership changes. Aligning against its next chapter of growth, John Hoke, a 30-year Nike veteran, will become Chief Innovation Officer, NIKE, Inc. Hoke, who most recently served as Nike’s first Chief Design Officer, will partner with Tom Clarke, President, Innovation, NIKE, Inc. to amplify and accelerate Nike’s innovation strategy and distinction. Succeeding Hoke as Chief Design Officer, NIKE, Inc., will be 26-year Nike designer Martin Lotti. With decades of expertise and leadership at Nike, Lotti assumes Nike’s top design role after most recently serving as Chief Design Officer for the Jordan Brand. In his new role, Lotti will oversee all aspects of Nike design, from footwear and apparel to brand and retail concepts. The leadership changes with Hoke and Lotti are effective immediately. Industry leader Nicole Hubbard Graham will become the company’s new Chief Marketing Officer, NIKE, Inc., effective January 2, 2024. Graham, a former 18-year Nike veteran, will lead Nike’s Global Brand Marketing team and oversee all aspects of Marketing, aligning the company’s brand voice against its next era of growth. Previously at Nike, she held various global marketing leadership roles across the business and geographies. Most recently, she was co-founder of Adopt, a minority-owned company and creative agency. Graham succeeds Dirk-Jan “DJ” van Hameren, who, after an illustrious and impactful 31 years with Nike, has decided to retire next summer. Dr. Muge Erdirik Dogan will join NIKE, Inc. as Chief Technology Officer to further deepen and strengthen the speed, efficiency, and quality of Nike’s consumer experiences with products, platforms, and services. The role will deliver technology innovation to accelerate NIKE, Inc.’s bold growth plans. Dr. Dogan will be on the executive leadership team and report to John Donahoe, President & CEO, NIKE, Inc. Dr. Dogan’s new role with Nike is effective November 27, 2023.