NFL Sunday Ticket ‘exceeding expectations,’ YouTube’s CBO tells Deadline

Discussing NFL Sunday Ticket, YouTube’s (GOOGL) Chief Business Officer Mary Ellen Coe told Deadline that “the feedback has been incredible: reliability, low latency, and Multiview. Multiview (which allows viewing of four games within the frame of a single screen) has been the biggest hit ever. So, great fan engagement on the experience. In terms of subscriber momentum, it’s exceeding our expectations. So, we feel great about the subscriber trajectory. And then we had a lot of (co-marketing) partnerships with third-party partners like Verizon (VZ), Comcast (CMCSA) and FanDuel (PDYPF). So, we’re actually feeling really bullish about how it’s trending, but we’re not out of the sign-up window. So, we’re two weekends in, and you’re still going to see a ramp, but we’re excited for the first year.” The executive also discussed the carriage dispute between Charter (CHTR) and Disney (DIS), saying that “We’re having incredible growth because of the Sunday Ticket relationship with YouTube TV. It is interesting that both Charter and Disney referred to YouTube TV as a place to go when they couldn’t get content. I think that’s an endorsement for the user experience on YouTube TV, which we appreciate.”