Nexxen launches Nexxen Health offering

Nexxen (NEXN) announced the launch of Nexxen Health, a new offering enabling health advertisers to run data-driven advertising campaigns that efficiently reach audiences and maximize impact across traditional and emerging formats, including display, linear and Connected TV, while maintaining privacy compliance. A strategic component of the offering – an innovative integration between Nexxen’s proprietary audience discovery tool and PurpleLab, a healthcare analytics company that holds the largest medical and pharmaceutical claims database in the US – can add additional layers of accuracy to pharmaceutical advertising campaigns while also extending reach with new patient and healthcare provider audiences.