BMO Capital analyst Brian Pitz raised the firm’s price target on Netflix (NFLX) to $825 from $770 and keeps an Outperform rating on the shares after its Q3 earnings beat, saying the company is “effectively executing” while its ad monetization thesis remains intact. The firm is more positive on Netflix thanks to its better-than-expected 2025 revenue growth guidance of 11%-13%, greater confidence in 10% ad revenue mix in 2026 and beyond given effective third-party demand partner integration, and $18B of content spent in 2025 that should onboard more members and limit churn, the analyst tells investors in a research note.
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