BMO Capital analyst Brian Pitz raised the firm’s price target on Netflix to $770 from $717 and keeps an Outperform rating on the shares. The company’s Q2 results saw higher than expected member growth, while the return-on-ad-spend should prove attractive given significant user engagement, the analyst tells investors in a research note. BMO adds that it is positive on the management’s gaming strategy with a new multi-player Squid Game product launching by year-end 2024.
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