Netflix (NFLX) said it will launch an in-house advertising technology platform, by the end of 2025, adding that this “will give advertisers new ways to buy, new insights to leverage, and new ways to measure impact.” This summer, Netflix will also expand its buying capabilities to include The Trade Desk (TTD), Google’s (GOOGL) Display & Video 360, and Magnite (MGNI) who will join Microsoft (MSFT) as the main programmatic partners for advertisers, the company added.
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