Needham initiated coverage of Aurora Innovation (AUR) with a Buy rating and $10 price target Aurora is an industry leader in autonomous mobility, the analyst tells investors in a research note. The firm says the company is positioned to leverage its Aurora Driver platform and industry partnerships to create the market for autonomous trucking on U.S. highways. Needham sees Aurora winning share in a $1 trillion market, generating revenue on a per-mile driven basis while solving for industry pain points allowing for faster, cheaper transportation of goods. It sees a “long runway of durable growth” for Aurora Innovation.
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