M&T Bank (MTB) announced the appointment of Krista Phillips as its first Chief Customer Officer. In this newly created role, Phillips will lead and unify M&T’s customer experience, marketing, and analytics teams, enhancing the bank’s ability to offer outstanding experiences in a rapidly evolving industry. Leveraging data and unique insights, she and her team will address a comprehensive range of customer needs and ensure consistent brand delivery across M&T’s footprint. Phillips brings more than 25 years of experience in the financial services industry. Most recently, she served as Executive Vice President leading consumer credit cards and enterprise marketing at Wells Fargo (WFC).
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