MSG Sports (MSGS) and the Department of Culture and Tourism – Abu Dhabi announced a new marketing partnership naming ‘Experience Abu Dhabi’ as the Official Patch Partner of the New York Knicks, forging an integration between DCT Abu Dhabi and one of the most storied franchises in professional sports. Furthermore, MSG Entertainment (MSGE) and Sphere Entertainment (SPHR) also announced marketing partnerships with DCT Abu Dhabi, the organization driving the growth of Abu Dhabi’s culture and tourism sectors and promoting the city as a global destination. These multi-year marketing partnerships will see the ‘Experience Abu Dhabi’ destination brand prominently integrated across premier sports and entertainment assets in the MSG Family of Companies’ portfolio.
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